Internet Marketing

Drive More Quality Traffic to Your Website

Many variables make up a profitable website. Internet Marketing is the most important one. Without it Web traffic cannot discover your products or services.

Search Engine Marketing (SEM) is a feature of Internet Marketing that consists of two main methods: Organic SEO and Pay Per Click (PPC). These two methods utilize search engines to drive Web traffic to your website.

There are important differences between these two methods: the cost, the amount of time it takes to receive Web traffic, and the amount of time the Web traffic lasts.

Organic SEO
Costs less (cents per click)
Slow but consistent traffic (in months)
Enduring traffic (lasts for months)

Pay Per Click (PPC)
Costs more (dollars per click)
Immediate traffic (in hours)
Temporary traffic (ends when you stop funding)

Organic SEO

With a little rain and sunshine every month it will grow and prosper through the long term; that’s Organic SEO. It costs less and has more endurance, but takes patience and time.

With our deep understanding of the science that lies beneath organic SEO, we achieve high organic search rankings for our customers on Google™, Yahoo!®, and Bing™ at the lowest cost and highest value.

Your website will get:

Dedicated SEO expert
Your SEO expert works on your SEO program each month to turn visitors into customers, and will provide you with a detailed progress report that we’ll review with you.

Keyword and competitive research
We’ll research your industry & competition to select your keywords. We’ll use these keywords to target the specific audience that will give you the highest return on investment.

Optimization of content
This is the most important part. We’ll optimize your website content, including your products or services. The optimization of content assures that search engines will find and read your website and also assures that your website is listed to your target audience.

Create buzz
Your reputation and popularity make a difference. We’ll help you feature your brand on high quality websites; this builds legitimate natural links that drive quality Web traffic back to your website. This popularity improves your search engine ranking and helps list your website higher up on search engine results.

Tracking and website analytics
We set you up with tools that help us track your organic SEO performance. We use metrics such as Web traffic and natural links to measure and optimize your strategy.

White Hat
We use only white hat methods established by Google™, Yahoo!®, and Bing™ to increase your search engine rankings for the long term.

Pay Per Click (PPC)

Keep the tank full and it will drive traffic hard; that’s Pay Per Click (PPC). It costs more and is temporary, but drives immediate traffic!

Pay per click paid placement puts your business at the top of search engine results quickly. You only pay a small fee each time a potential customer clicks your ad and is delivered to your website.

Quickly increase the number of potential customers that visit your website compared to Organic SEO, which takes much longer.

Set daily budgets and control how much you want to invest in your ad campaign. Target your ads by country, city, or distance from your place of business.

Your website will get:

Dedicated PPC expert
Your PPC expert works on your PPC campaign each week to turn clicks into customers, and will provide you with a detailed progress report.

Ad design
The visual appeal of your ads make a difference so we create eye catching ads that will spark interest and a click. We'll run multiple ads and measure their effectiveness to hone in on the ones that work best for your campaign.

Analysis & optimization of campaign
We analyze the performance of your keywords and ads on an ongoing basis. We track, measure, and optimize your campaign to maximize its effectiveness.